Quantitative research deals with facts, numbers, and statistics. Qualitative research, on the other hand, dives into experiences, opinions, and views. Does that mean there are no numbers in qualitative research? Not necessarily. In qualitative research, there is such a thing as text frequency (how many times a term shows up in an interview or document). The point is, research, qualitative or quantitative is not as straightforward in every case. It all depends on the topic, data available, experts available, and even your supervisor’s preference.
Key terms: thesis, dissertation, qualitative research, quantitative research